Call it the transition game: Michael Jordan and three other NBA owners are getting into the liquor business.
They are creating a brand of tequila, a project that took root when they had dinner together a few years ago.
The ultra-premium brand comes from Mexico and is called Cincoro. Its crystal bottles are tilted at a 23-degree angle in a reference to Jordan’s number with the Chicago Bulls. Prices range from $70 to $1,600.